Take me from this demo to a closed contract. What is the playbook, step by step, and where does it break with one founder doing everything?

The full executive answer

Two lanes, both live on the site today. Self-serve: prospect hits the pricing page, runs the ROI calculator against their own numbers, starts the free 14-day trial — no card required — and converts through checkout in their local currency with tax handled by our merchant of record. My job in that lane is to stay out of the way and let the expansion signals tell me when to appear. Sales-led: a discovery call books through request-demo, and the pricing page commits publicly to an Enterprise quote within 24 hours of that call — a speed promise a solo founder can actually keep because there is no deal desk to route through.

The qualification spine is MEDDICC: Metrics from the ROI calculator become the business case; the Economic Buyer is identified on the discovery call; Decision Criteria get mapped against our trust center, security page and comparison pages, which pre-answer most procurement questions asynchronously; the Champion gets the trial org and a rehearsal-mode session with their own data. Paper process runs through SIG, CAIQ and DPA documents we provide on request — that is stated on the pricing page.

Where it breaks: me. One founder cannot run ten simultaneous Enterprise cycles. The compensating design is that everything asynchronous is productised — trust docs, ROI math, comparisons, trial — so my live hours go only to the moments that need a human. The roadmap fix is the channel-partner layer, which already exists in code with partner registration, deal attribution and commission statements at a default 25% margin, so partners can carry cycles I cannot.