Walk me through the commercial model — tiers, seats, what triggers overage, and where the hidden costs are, because there are always hidden costs with AI products?

The full executive answer

The model is deliberately simple: a free 14-day trial with three seats, then Basic at 149 dollars a month with five seats, Pro at 649 with ten, Max at 1,799 with fifty, and Enterprise from 9,000 a month with unlimited seats. Every module is visible on every plan; each paid step unlocks a coherent block of capability — diagnose and plan, run the programme, run the enterprise, run the group — rather than an arbitrary count.

On the AI-cost question, which is the right question: every plan includes a monthly AI usage allowance that you can watch being used inside the platform, and there are no overage charges — a team that outgrows its allowance moves up a plan or talks to us about Enterprise. You will not discover a five-figure inference bill after a heavy quarter; the cost governance the product preaches for your AI estate is applied to its own.

Where the honest non-hidden costs live: your people's time. The diagnostic takes real executive hours to answer well, and the change programme the platform structures is your organisation's effort to run — no platform can buy that for you. Implementation fees: none for self-serve tiers; enterprise onboarding is scoped in the order form. And pre-launch pricing means founding customers lock terms that will not survive our maturity — which is a time-limited arbitrage I am happy to point out.