What is the channel and partner strategy — and is any of it real, or is "partners" the slide every founder shows when they have no distribution?

The full executive answer

Three layers, in descending order of maturity. First, the channel layer is genuinely built: the codebase ships a partner registry with commission handling at a default 25% margin, org-to-partner attribution, deal registration, partner authentication and provisioning, and channel performance reporting that computes partner-sourced revenue from the same canonical pricing module the billing uses. A reseller or consulting partner can be registered, attributed and paid today. Second, the technology-partner layer: a marketplace where partner apps request read-only scopes — scorecard, roadmap, risks, compliance and so on — and the customer grants a least-privilege subset at install.

Third, and most honestly, partner recruitment: we built an internal partnership agent that generates a ranked shortlist of partnership archetypes — GCC operators, system integrators, consulting firms, cloud and AI vendors, industry associations — with fit rationale and drafted introductions, every one human-approved before any outreach. I want to be precise: that is an ideation tool, not a signed-partner list. Signed partners today: zero.

Why consultancies first: our Basic tier is explicitly designed for consultants, and white-label plus PPTX export at Max exists precisely so an advisory firm can deliver Vouli IQ analysis under its own brand. The consultant who might see us as a threat becomes the channel instead — they keep the client relationship, we power the analysis, the 25% margin pays them for distribution. That is the classic channel-conflict resolution: make the potential disruptee the beneficiary.