Describe your demand-generation engine. No paid budget, no SDRs — what actually fills the top of your funnel?

The full executive answer

The engine is product-led capture, and every piece is shipped, not planned. The AI Maturity Index is a public lead magnet — a self-scoring instrument that gives an executive a genuinely useful maturity read and gives us a qualified lead. The resources hub gates premium content behind lead capture. Generated reports carry lead-capture hooks, so a Vouli IQ report forwarded inside a buyer’s organisation becomes a referral surface. And a built-in referral program — one shareable code per organisation with reward credits on referred signups — turns each customer org into a distribution node.

Beneath that sits an SEO substrate built for compounding organic acquisition: structured data on marketing pages, a programmatic sitemap, and the seven comparison pages, which target the highest-intent search traffic that exists — people actively evaluating a named competitor. In a Bullseye-framework sense, our tested channels are organic search plus viral loops embedded in the work product, chosen because both are channels a solo founder can run asynchronously.

Honest state: this is an engine with the ignition unturned — no traffic baselines, no conversion rates, no CAC. The compensating control is that funnel analytics, cohorts and account-health instrumentation are already in the product, so the moment traffic flows, we measure LTV:CAC from the first cohort instead of retrofitting analytics later. The discipline target is the standard 3:1 LTV:CAC bar before any paid spend gets layered on.