Defend $649 a month for Pro. Credo AI and OneTrust sell six-figure enterprise contracts; Vanta starts far cheaper. How did you land on this number — gut feel, or evidence?

The full executive answer

The number is anchored to the value metric, not to competitors. Pro at $649/month gives a transformation leader 44 of our 68 boardroom modules, 10 seats, and a $45/month AI compute allowance built in. The comparison I invite is not against governance software — it is against the alternative buyers actually use today: consultants. One partner-level advisory day costs more than a full year of Pro, and Pro runs continuously, not on an engagement calendar. Our ROI calculator sits directly on the pricing page so a buyer can test that claim against their own numbers, with every assumption shown.

On method: I ran the classic Van Westendorp logic — where is the price too cheap to be credible for a board-grade platform, and too expensive for a VP to sign without a procurement cycle? $649 sits deliberately inside the corporate-card threshold for a VP of transformation while still signalling enterprise-grade. Below it, Basic at $149 catches individual consultants and founders; above it, Max at $1,799 and Enterprise from $9,000/month catch CXO and GCC buyers. Honest caveat: pre-revenue, this is a priced hypothesis, not a validated curve — the pricing is versioned in one canonical code module precisely so we can reprice cleanly as real willingness-to-pay data arrives.

And the pricing already drifted once internally — the codebase notes the history of $79/$349/$899 versus later list prices — which is exactly why we consolidated to a single source of truth. We learned the discipline before a customer ever saw an invoice.