Boardroom Answers · People & Operations · Operational Excellence
Talk me through your escalation matrix. A user hits a bug, it is not an outage but it is blocking their board meeting prep — what is the path and the clock?
The question a Chief Customer Officer (CCustO) asks.
The short answer
Four channels with published clocks — one business day standard, four business hours priority — and a CI pipeline that can take a verified fix to production same-day. Today every path ends at the founder; the L1/L2/L3 matrix is the roadmap.
The full executive answer
The entry points are deliberately few and well-lit: in-product concierge for how-do-I questions, care@vouliiq.com for standard support with a one-business-day first-response target, the named-contact channel for founding and enterprise customers with a four-business-hour target, and security@vouliiq.com — published in our security.txt — for anything security-shaped, acknowledged within one business day. Blocking-but-not-outage issues from a founding customer land in the priority channel.
The clock and the path: first response within the tier target, then triage. If the issue is a defect, it enters the same pipeline every code change goes through — and this matters operationally: our CI gate runs type-checking, linting, 344 test suites with about 3,577 tests, and a production build on every push, with merges to main auto-deploying. That means a verified fix can safely reach production within hours of diagnosis, not in a monthly release window. If the issue turns out to be an incident, it flips into the incident lifecycle with status-page disclosure.
Honest current state: every escalation today terminates at me — I am L1, L2 and L3, which has the perverse advantage that nothing gets lost between tiers, and the obvious disadvantage of bus-factor, which we discussed. The roadmap formalises this into a real L1/L2/L3 matrix with defined severity levels and response times per severity as the support hires land. For your board-meeting scenario specifically: a founding customer with a blocked board prep gets me, live, same day.
Grounded in: ITIL 4 incident and problem management distinction — support requests, defects and incidents follow separate tracked paths; KCS for feeding resolved issues back into the concierge knowledge base.
The natural next questions
Related governed answers
- You are one person. When you are asleep and my board portal is down at 2am the night before an AGM, who answers the phone?
- Define your SLA precisely. What is committed, what is measured, what do I get when you miss, and how would I even know you missed?
- Is your onboarding a documented, repeatable process, or does it live in your head? Show me the runbook.?
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